As the dust has settled on another year of Copenhagen Fashion Week we caught up with the founders of ROTATE, Thora Valdimars and Jeanette Friis Madsen, who helm one of Scandinavia’s fastest-growing labels offering partywear to global buyers.

Describe your AW24 collection in 3 words…
Sexy, Classic and Detailed

Name one person, living or dead, that you would want to wear the collection.
Bella Hadid!

What are your pre-show rituals?

What is the first thing on your show-day packing list/in your bag?
Shoes and a bag for the night.

What's your favourite piece in the collection and why?
The Red sequined Linno dress, it’s very cinched with draping to amplify our classic ROTATE styles, a lot of what you’ll see in this collection.

What will soundtrack the show?
We have something produced especially for the show, so it may come as a surprise as it’s a little more sophisticated than before.

What outfit will you be wearing on show day?
In the last-minute show prep, we are wearing cozy ROTATE Sunday tracksuits. For the show finale, that is something we figure out on show day.

What's the first thing you’ll do when the show is over?
Hugs and more champagne.

What is it about Copenhagen that continues to energize your creativity?
Our creative energy in Copenhagen is fuelled by the beauty of simplicity. The city experiences many grey months, and it is behind this backdrop that we find inspiration to celebrate the beauty of uncomplicated fabrics and styles. We infuse a touch of ROTATE uniqueness to elevate the simplicity into something extraordinary.

What drives you to keep making clothes?
Our genuine interest in clothes and fashion but also how the world and humans change over time drives us. The constant evolution serves as an inspiration to continuously design and strive for improvement.

Shop ROTATE below...