Ciao, you have entered Milan! Where craft and heritage meet sumptuous practicality, Milan houses some of the biggest megabrands (we see you Prada, we see you Gucci!) but is freshly renewed with some great young talent these days.

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what the city of delicious food and fashion has to offer...


Miuccia Prada and Raf Simons caused the biggest buzz in Milan with a collection that melted many a heart (and got us heady on lilies hanging by the bunchful in the show venue!). An homage to the every day, and to the typically unsung female heroes — nurses, teachers, soldiers, labourers, and cleaners - Prada made a collection for the matriarchs who make the world go round. With 3D floral embellishments that evoked bridalwear walking alongside reimagined archive prints in slinky dresses, there was something for every Prada woman.


MaxMara’s AW23 collection journeyed back to the 18th century in a way that only Ian Griffiths, the brand’s long-term creative director can. The result? Brocades, bustiers, pannier skirts, and crisp white shirts with popped collars streamlined to become a thoroughly modern and elegant collection full of amazing coats and more. The brand's signature coats were the star of the show, their famous Teddy reinterpreted to have a hood and more, with floor-sweeping styles sure to dominate the streets around the world in the colder seasons.


Cult brand Sportmax, the sporty little sister of MaxMara that constantly redefines itself from season to seas, channelled masculine x feminine energy for AW23, celebrating “androgyny as the absolute expression of freedom.” Tailoring with bold shoulders and wide-leg trousers is a nod to both zoot suits and teddy boys, while 90s-inspired dresses are sheer, sexy and shimmering. Catherine Deneuve in Belle Du Jour was an obvious reference, but it’s a perennial favourite for a reason - the resulting clothes are full of sensuality and fun.


Passing the baton from past to future Gucci, the house’s skilled design team created a collection with notes of Alessandro Michele’s legacy delicately imprinted throughout (plus that of Tom Ford given the reissue of one of his most iconic bags!). The collection reimagined and embodied some of the trends that capture the cultural zeitgeist, think micro bras, monogram bags and horse-bit hardware, making room for what’s to come following Sabato’s eagerly awaited arrival next season.


Each season, we expect Sunnei’s runway concepts to be special, but what kind of special always comes as a surprise. This season the brand presented its series of vibrant and refined looks modelled by its team of designers, assistants, web managers and more, who shocked viewers by suddenly diving into the crowd to surf. Caught by their colleagues disguised in the audience, the presentation was an ultimate showcase of team supporting team.


27-year-old British designer Maximilian Davis made waves last season, with his debut collection for Salvatore Ferragamo, which overnight took the heritage brand from classic to cult. This season Maximilian continued his revival, looking to the brand’s glamorous Hollywood past, and reinventing mid-century silhouettes with a contemporary, minimalist twist and delivering a strong, confident and much buzzed about sophomore collection.