We're stalwarts for upcycled luxury – take DesignBlender and Reture, two platforms who transform sartorial hasbeens into modernised and loveable creations, as cases in point. 

And naturally, a capsule made of unwanted yarns from JOSEPH, using a circular production and design process pushes this predilection even further. 

Collage by Cynthia Swanson

The Waste Yarn Project launches today, and is the manifestation of their new commitment to take product destined for landfill and reimagine it into something new. Consisting of only six knitwear styles, each piece is hand knitted with waste yarn by artisans in Macedonia, who use a variety of intricate, traditional techniques. And the design? In keeping with the sentiment that new isn't always better, the brand have looked to their archives and reworked and updated iconic JOSEPH TRICOT products, which were first launched in 1991. Featuring patchwork hearts, handstitched using solid and mouline wool yarns in shades of black, ivory and grey – with one style including a single vibrant red rose – these knits have successfully stolen our own. And as Co-Creative Directors, Anna Lundbäck Dyhr and Frederik Dyhr state in the press release – "Craftsmanship is part of the JOSEPH brand DNA," – the romance is further sweetened knowing that these knits honour the heritage of one of our favourite home-grown labels, in a way that doesn't cost the earth. 

You know how the idiom goes; one woman's trash is another woman's treasure.

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