With its charismatic colour palette and knack for experimentation, House of Holland is notoriously a law unto itself. 

Beginning life as a tongue-in-cheek capsule T-shirt collection back in 2006, the brand has grown into an unstoppable empire – driven by the furiously creative mind of Henry Holland.

Henry is adept at pushing the label into new and undiscovered territories, cherry-picking references from pop culture and literature; whether it’s T-shirts and jumpers embroidered with the work of contemporary poets, or a collection inspired by 90’s cult television, here is where high fashion can flirt with all things fun.

And yet, this season, a more serious note presides – as Henry explains…

Also on Because Magazine:

+ Daniel Xuzhi Chen reveals his daily inspirations with a snapshot into his daily design life.

We chat to 16Arlington in the wake of their triumphant On-Schedule debut at London Fashion Week.

This is how to get involved with LFW (without going to the shows).