It's out today! Finally, nine months in the making, my new Label/Mix collection of six summer dresses and a kimono-style jacket is online and ready to be e-shipped to your wardrobe.
When I was approached last year with the opportunity to design a collection of dresses with Label/Mix – a brand I admire for the way they nurture, support and collaborate with young British-based brands – I was over the moon. Not only would I get to partner with a brand that has pioneered direct-to-customer collections (it's only online, folks!), but I'd have the opportunity to work with a wonderful team.
The starting point? A day to dive through thousands of archive prints from revered print house, Print One, with the idea of realising a handful of dream dress shapes alongside Label/Mix Design Director, Gemma Metheringham. With the volume of beautiful vintage prints – from florals and graphic shapes to watercolour-style illustrations – it was like being a kid in a candy shop! I was so happy when Gemma and the team were up for mixing and clashing up the prints as it meant we could choose more!
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My six dresses are based on vintage styles I've been collecting over the years. For instance, my red rose tea dress is based on a dress I found in a Milanese vintage shop ten years ago – the style has so many little details like ties around the arm, ruching along the length of the dress, pleated slits around the knees and a longer back hem for a flattering shape – it makes for the perfect dress to invest in and keep forever. Meanwhile, the cotton dress with buttons up along the front is another favourite of mine. I wore it around Marrakech when I visited for the recent Dior Cruise show, and despite the heat, I felt fresh... or at least looked it with the crisp cotton and maxi florals!
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I'm also all for one matching jacket and dress, and so came about the lightweight kimono-style wrap jacket with oversized sleeves and contrast pocket and trim. Pair with a tee and jeans (or with the matching dress!) and you'll be ready for anything.
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I've always advocated buying less, but buying better and with this exciting Label/Mix collaboration, I hope I've acheived the perfect dress capsule wardrobe that will last a lifetime.
Also on Because Magazine:
+ Summer dresses, two ways.
+ You can thank us in advance for our edit of the best botanical deodorants.
+ Norma Kamali talks trendsetting and leading a healthy lifestyle.