With past collections dubbed My Little Pony (AW15) and Coca-Cola (AW16), without seeing the designs themselves, one can deduce the whimsical and playful nature of Fyodor Golan. And that intuition is very much on point.

The product of a conceptually creative duo, Fyodor Podgorny and Golan Frydman – who entered the fashion space in 2011 by way of fine art training – lessons in how to wear colour (and lots of it) and experiment with new silhouettes are among the takeaways from each season.

Pre-empting this season's kaleidoscopic display, we met the designers in the eleventh hour of their show prep to talk creativity, upcycling and colour.

Also on Because Magazine:

+ Let us introduce you to the new Whistles x Mlouye bag that you should be beeling for.

+ With their inaugural jewellery collaboration, Caroline Issa and Monica Vinader are reminding us that life should be colourful.

+ Every moment counts. So, go bold or go home.