Because there’s no place quite like the Great British high street – from its niche independents, to seasonal Pop Ups and those expansive yet elegant department stores – Because Magazine is on a mission to champion the bricks-and-mortar of London in all its glory. Each week, we’ll beeline to the rails of our favourite retailers to scope out the must-have pieces and in-store exclusives that are more than worth making an effort for.

This week, we’re at Browns East­ – where Club Ambassador, Lewis Needs, is introducing us to the standout pieces of Shoreditch’s chicest destination.


What… Floral-embroidered blazer by Rotate styled with neon green mesh top by We11done.

Because… "I love the pop of green that this turtleneck brings; highlighting your outfit with a brighter tone really completes the look."

Can’t wait? Buy it now: 


What… Fuchsia slip-on leather sandals by Prada.

Because… "These bright pink pumps will add a pop of colour to any look, and will balance out the print of a cool blazer (like the embroidered style from Rotate)."

Can’t wait? Buy it now:


Small velvet leather shoulder bag by Hunting Season.

Because... "This bag is the cherry on top! With the We11done turtleneck, together these pieces scream ‘lunch at 12 o’clock’. All you then need to do is to remove the under-top and change your shoes for dinner at 9pm."

Can’t wait? Buy it now:


Support bricks and mortar: Head to Browns East at 21 Club Row, London E2 7EY.