Dubbed the ‘shirt boys’ after the core staple for which the brand was founded on in 2012, Palmer//Harding are the subversive London design duo (by Levi Palmer and Matthew Harding) turning 'traditional' tailoring on its head through innovative pattern cutting and draping techniques.

Pinching tropes from menswear and experimenting with directional construction, their womenswear – encompassing their signature button-down shirts and supporting categories: trousers, skirts, outerwear and knitwear – offers up a timeless appeal and a progressive approach to tailoring for the modern, multi-hyphenate woman.

Film directed by Sofie Middernacht & Maarten Alexander 
Director of Photography: Jack Exton @jack_exton_
Editor: Jasper Verhorevoort @jasperjorrit
Model: Delfine Bafort
Music: CJ Bolland

To learn why the shirt became their focal garment, and to talk creating a brand with longevity, we paid a visit to their East London studio ahead of their SS19 show at London Fashion Week this Monday.

Long live the shirt! Shop Palmer//Harding here:

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In case you missed it, read our round-up of day one at London Fashion Week.