If you thought you were good at hiding, think again. Liu Bolin is better. The Chinese artist created a form of beauty out of mimicry, painting himself into everyday scenery and literally becoming one with nature. Mending performance, photography and fashion, Bolin transforms Moncler’s classic Doudoune Legère ski-suit into a piece of art in front of the lense of Annie Leibovitz. For spring/summer 2017, Moncler decided to use the artist as an instrument in order to create the harmony between artistic fashion and fashionable art.

But who is that invisible man? Liu Bolin was born in 1973 in Beijing, a city where he grew up, gained two art degrees and started his breakout project Hiding in the City, a series of chameleon-esque photographs of Bolin blending into the mundane environment of the every day. Whether it’s him in front of the escalator, the supermarket shelves or a pile of bricks, he becomes transparent – challenging the spectator to interpret this disappearance of character. He later hid in the cities around the world, going from London’s red telephone boxes through Venice’s canal back to The Great Wall of China, most recently landing in New York City. In style with the surrealist context of Moncler’s previous campaigns, Bolin became one with the greenery of Central Park and the wooden shelves of an old bookshop. The idea of not showing clothes in an ad campaign isn’t really unheard of, but with this project Moncler went a step beyond. They sell the clothes by hiding them.

Text by Dino Bonacic