While most British designers are known for their vibrant out-there designs, there are very few who can do clean and crisp as well as Louise Trotter. Her design aesthetic for Joseph is based on updating classic pieces with strong details, never losing the idea of simplicity being a statement.

Joseph’s minimal chic retail universe is now richer for another location, found in the heart of London at 90 Marylebone High Street. The crisp white shirts and cashmere knits hang from black geometric-framed rails, emphasising Trotter’s love for monochromatic hues. Marble and gold accents add a luxe feel, taking the seminal combination of black and white to another level.

So, which pieces will become the new heritage? A cashmere striped jumper that could easily be found in Audrey Hepburn’s 2017 wardrobe; a kimono-esque blouse that will take you from the office to your meditation retreat; a striped knit frock which makes the idea of wearing a dress sound comfortable; a pair of loafers which will let you embrace your inner Michael Jackson; and a long creamy coat perfect for going on a secret mission.

Flick through the images above to see the Joseph classics in action.

Sailor Stripe Sailor Cashmere, £345

Whether it’s just another lazy Sunday or you’re going on a sailing voyage, the classic Breton stripe will work both with a pair of silk pyjama trousers and a pair of cropped flared jeans.

Light Double Cashmere Bailey Coat, £745

If James Bond was a fashionable woman, he would definitely wear this cashmere coat with high slits over a black t-shirt and a pair of high-waisted, wide-legged satin trousers.

Techno-cotton Elmore dress, £495

With a pair of knee-high black boots this stripy knitted frock will give off some serious 1970s Ali MacGraw vibes.

Chintz Poplin Andy Blouse, £245

This oriental take on a white shirt will work best with a pair of tailored trousers and a stack of golden bangles that will highlight the subtle sleeve details.

Parma Softy Loafer, £350

You can’t really go wrong with a pair of black leather loafers. Think Audrey Hepburn and match them with black skinny jeans and a white button-up, or go against the grain and wear them with a sequinned midi dress.

Text by Dino Bonacic