You know how you look back on some of your favourite pieces in your wardrobe and can remember the time you saved up money to buy it because you HAD TO HAVE IT? Or the way it made you feel as it was tied into a special occasion? Or you were proud to own a bit of that designer label just before it went mega? That's Jacquemus - fashion godson to Christian Lacroix - and playful (young) maverick of French fashion. With a book published this summer about his beloved Marseille and a ubiquitous straw hat making the street-style rounds, you want to invest in Jacquemus as we predict he's the next big thing since French baguettes, and you'll be holding onto fashion vintage gold in the next 15 years.




Shop Jacquemus Le Petit Rond Small Bag With Gold Chain/pastel pink top handle bag below