Must-visit pop-up alert – for the next three months, New York-based, ethical fashion brand Maiyet opens its temporary concept store in Mayfair, at 41 Conduit Street. The pop-up will feature the label’s sustainable, ethically sourced luxury clothing and accessories made by artisans from places including India, Mongolia and Kenya. But there’s so much more, including books by Phaidon; frames by Soho Bespoke; flowers by The Tuk Tuk Flower Studio; and a café by Jasmine Hemsley – all inside a 1920s-esque interior replete with vintage mirrors and colourful tiles.

“Our partners share our ethos and conscience,” says Paul van Zyl, a former human rights lawyer who co-founded Maiyet in 2011 with entrepreneur Daniel Lubetzky and former Gap merchandiser Kristy Caylor. “From Jasmine Hemsley's Ayurvedic menu, The TukTuk Flower Studio's locally grown flowers and Phaidon's incredible range of hardbound books to Yosuzi's Venezuelan handmade hats, Soho Bespoke's one-of-a-kind eyewear, Tata Harper's 100% natural skincare, and Madhuri Parson's Indian-made and -inspired jewellery, each partner represents and enhances an aspect of Maiyet.”

While we love Maiyet’s social consciousness and ethical credentials, it’s their intricately crafted clothes that really set them apart for us. Anyone who has tried on or seen up close a Maiyet piece will have noticed intimate, high quality details like a delicate lace cummerbund, a quilted back panel or leather-covered buttons.

And it’s this artful finesse in melding luxury with its ethical approach to fashion – in particular, its partnering with Nest, an independent, not-for-profit group that specialises in empowering artisans through entrepreneurship artisans – that's getting us the most thrilled about Maiyet's products. Now, that’s what we call #RetailWithADifference.

For more information on the Maiyet pop-up store, visit

Text by Jainnie Cho