When Holly Allenby couldn’t find somewhere to buy clothes that fit her aesthetics and ethics, she made it herself. The Acey, founded in 2014, is an online platform for “style with purpose”. Having spent over four years at one-for-one shoe company TOMS, Allenby saw “how fashion business could be done better” and was inspired to fill what she saw as a gap in the market.

“I feel like we are in a time where people are more open-minded than ever,” says Allenby, “they want to know the stories behind brands. It's not going to happen overnight but I do think people are becoming a bit more conscious of where they put their money.” With that in mind, The Acey — which Urban Dictionary defines as “a girl who thinks differently and does her own thing” — sets out to stock “mindfully made” and “consciously created” clothing. Brands include Matt+Nat’s vegan bags and Aiayu which uses only natural materials.

Aiming to be the destination for “style with purpose”, Allenby has high hopes for her young site. Meanwhile, she shares with us how she’ll be spending her downtime this week.

Monday: Fowlds Cafe (3 Addington Square, SE5 7JZ)

I've recently discovered Fowlds Cafe in Camberwell, and I love going there to start my day with a coffee. It's actually set in an old upholstery workshop so you order your coffee and you can see people in the workshop in the back reupholstering furniture. I just love old places that have a story behind them and Fowlds really has that. 

Tuesday: London Fields Lido (London Fields West Side, E8 3E)

Our office is just next door to the London Fields Lido so every Tuesday morning I go there for a swim. We stocked Auria swimwear on The Acey and I bought one of her marble swimsuits, which is perfect to wear there. 

Wednesday: Content Beauty (14 Bulstrode St, W1U 2JG)

I'm going to restock at Content Beauty in Marylebone, which is my favourite organic beauty shop. I always go there whenever I'm due a spree because they have the best selection of natural beauty products and they have a lovely spa where you can get facials and massages, which is a nice treat.

Thursday: Primeur (Barnes Motors, 116 Petherton Rd, N5 2RT)

On Thursday I'm going to one of my favourite restaurants in London, Primeur. It's set in a former garage so in the summertime they can open the old garage door onto the street and let the sun in. They post a hand-written menu on their Instagram daily, which I love because it's really authentic and easy. 

Friday:  Serpentine Pavilion (Kensington Gardens, W2 3XA)

I'm going to revisit the Serpentine Pavilion on Friday with a friend since the weather is supposed to be nice. I love making a day out of it: visiting the installation, grabbing a coffee and enjoying the park.