The idea of a heritage brand that’s built its empire on one single item of clothing seems quite incredible. Cue Equipment, the brand originally launched in 1976 by creative director Christian Restoin as a fashion experiment. Back in the 1970s, the fashion industry wasn’t about singular items, but rather focused on collections and full looks with flashy names like Yves Saint Laurent, Halston and Bob Mackie sweeping the dance floors. The fashion revolutionary that he is, Restoin came up with an idea of a feminine shirt that could be worn by all the coolest women around him. And that’s exactly what happened.

Jane Birkin, Yoko Ono, Lauren Bacall and Carine Roitfeld (Restoin’s partner) are just a few Equipment style icons who defined the silhouettes of their time. With the notion of doing just one thing, but doing it brilliantly, Equipment quickly became a go-to name for everyone looking for a piece that would look equally chic at the office and in the club. With a few decades of being the Levis 501 of button-downs, the brand went through a revival in 2010 under the new direction of Serge Azria (the name behind Current/Elliott and Joie). Even though Equipment now offers a full range of womenswear, it still celebrates its one and only hero – the shirt everyone still wants to wear. Here’s to the next 40!

Find out more about Equipment at

Text by Dino Bonacic