Today Louis Vuitton opened a new exhibition in central London entitled Louis Vuitton Series 3 – Past, Present, Future. The exhibition promises to deconstruct the modern fashion show and open it up to the general public.

The exhibition has been created by set designer Es Devlin and creative director Nicolas Ghesquière, who have worked together on Vuitton shows since Ghesquière started at the house in 2013. It explores inspirations behind the fashion house’s last fall ready-to-wear show, Ghesquière’s fourth at the helm of the brand. The show was debuted in March at the Louis Vuitton Foundation in Paris. Devlin is no stranger to dramatic sets, having also been in charge of the 2012 Olympic closing ceremony and Kanye West’s tours.

The aim of the exhibition is to share the experience of the runway with the public (it is free to visit and open to everyone), and to explore this specific Louis Vuitton collection in greater detail. Two floors and ten spaces make it truly experiential, including one installation where an interactive screen allows visitors to design and make their own virtual handbags. About 100,000 visitors are expected to pass through the exhibition.

Running until October 18, the exhibition is then expected to show in Singapore. Catch Louis Vuitton Series 3 from today at 180 Strand, adjacent to Somerset House.

Text by Prudence Wade