The full fourth edition of Because has arrived! A celebration of the fashion industry’s finest, issue 4 is packed with designer interviews, shopping tips, trends and news. Get interactive with the magazine by scanning the pages using our fashion scan app to reveal the hidden films behind the images. Head to your local WHSmiths and all other good newsagents to pick up your copy today.

How to use the Because Fashion Scan app

  1. Open the Because Fashion Scan app.
  2. Aim your phone's camera at any of the images marked with the play button in Because magazine to activate additional content.

System requirements

The Because Fashion Scan can be installed on an iPhone, iPod Touch or iPad running a minimum of iOS 4.3.

An Android version for phones and tablets is available on Google Play.

Contact Support

If you need help with your app, click here to contact support.



Text by Hannah Lyon