A.P.C. has opened its latest store in London. The Notting Hill branch will be the third A.P.C. store following bases set up in Soho in 2015 and Redchurch Street in 2013. A.P.C. stands for Atelier de Production et de Création, and the brand was established by Jean Touitou in 1987 in Paris.

The architecture of all three stores was done by Laurent Deroo Architecte, working alongside Touitou. This store was inspired by ceramic façades seen on Victorian pubs. The bricks are classic Notting Hill shades of grey, which is a focal point of the new shop. The pared-down aesthetic of the brand is reflected in the design of the store.

The store stocks A.P.C. menswear and womenswear, with accessories and homeware like candles and quilts. Visit the new A.P.C. store at 34 Ledbury Road, London, W11 2AB.