Alexa Chung and denim brand AG will celebrate the launch of their collaborative line tonight at Selfridges with an exclusive event. The in-store unveiling of AC for AG SS15, a casual-retro, 21-piece line, will include denim jeans, overalls, mini-skirts and dresses for purchase.

Fashion stylist Martha Ward will host a Q&A with Chung about the design process, which centered largely on filling the holes Chung saw in her own denim wardrobe. A photo area and mini-basketball arcade game will also be set-up at the event, inviting guests to shoot hoops with the it-girl.

The AC for AG global store launch will be a pop-up in Selfridges' Denim Studio on 3 tonight from 6pm to 8pm. The collection is available now online.

Text by Libby Buck