Come rain or shine, Supergoop is going to become your new best friend. Besties protect you from any harm, right? Well, Supergoop’s going to be sticking to you tight. The brand’s SPF products cater to every skin tone, texture and type, whether it’s hidden in a lightweight moisturiser or underneath sparkly eyeshadow in a primer. The brand’s cult favourite product, the Glowscreen SPF 40, is an everyday primer that comes in either a pearlescent or bronzed shade, with many swearing it gets your skin luminous and glowy (well, it IS in the name…)

Their latest product launch, however, is a world away from its shining sister, delving into the world of matte skincare for an all-day velvety visage. The move to matte comes alongside the resurgence of the ‘Cloud Skin’ trend, first popularised by MAC makeup artist Dominic Skinner. Providing a hazy, soft finish, brands such as Sculpted by Aimee, Glossier and Midnight Recovery have all too journeyed into the new hazy, lit-from-within look. It does not mean absolutely no glow is allowed: it's a hybrid between dewy and matte textures, to give your skin a hyper-reflective effect.

Supergoop’s Mineral Matte Screen SPF, recommended to apply before makeup, gives your skin a smooth appearance with its oil-free formula, all the while minimising the look of pores and protecting you from a broad spectrum of harmful rays. What's more, it remains loyal to Supergoop’s commitment to cruelty-free, clean products that are 100% recyclable.

Supergoop’s Mattescreen SPF 30 is now available from Supergoop stockists and online at their website

Want to see it for yourself... the brand will also be stocked in London's first eagerly awaited physical Sephora store, which opens its doors on March 8th.