Why'd it take so long? That's the question we ask when finding out today is Browns Fashion's new beauty offer launch, a highly curated selection of skincare, makeup, hair, fragrance, and men’s grooming products. Oh, and accessories too, all from a range of established and emerging brands, including Augustinus Bader, Natura Bissé, Dr Barbara Sturm, Medik8, Allies of Skin, Bread (hold on, there's more..), Mount Sapo, Epara, Melyon, Kjaer Weis (stay with us...more to come!), Viseart, , Surratt, Lanshin, Face Halo, Virtue, Haeckels... and The Grey...PHEW! That's not even all of them!

No matter then - it's launched! Browns will be introducing new "Themes" every four months - and for its launch, ‘Big Little Rituals’ celebrates the theme of community, joining forces with a newly-established Browns Beauty Community—a creative beauty network comprising talent from across the beauty industry and beyond—to test drive product, share recommendations, collaborate on events, and create content and product testimonials.

We asked Creative Beauty Editor in Residence, Nellie Eden, for her top 5 products you should make room on your bathroom counter for.

Mount Sapo Oil

Dr Sebagh Hyalauranic serum 

Westman Atelier Baby Cheeks Blender Brush 

Surratt Artistique eyeshadows

19/99 black kohl liner

Augustinus Bader The Cream

Votary Seed Oil

Head over to BROWNS BEAUTY for more