The thought of marrying the lace-happy fashion label Self-Portrait with wedding gowns sounds so right – we’re surprised it didn’t happen sooner. Well, here it is – Self-Portrait has announced the launch of their debut SS16 bridal collection, available worldwide from next month.

The brand’s clear aesthetic, combining sentimental, ethereal femininity with subtle touches of a tough rocker spirit, has been imparted to the bridal capsule, with the resultant gowns feeling like a relevant notion to the easygoing, contemporary bride. Inspired by rock ’n’ roll icons Pattie Boyd and Bianca Jagger on their big day, the collection has been designed for the "untraditional bride", with its 60s and 70s laid-back appeal. Many traditional mainstays of bridal wear have been honoured, however, with the use of silk, organza, and the label’s signature guipure lace in a timeless palette of white, ivory and vintage cream.

News of this well-priced capsule is only one in a series of similar proposals in recent months, with brands like J.Crew also breaking into the lucrative market. In timely fashion, Anthropologie’s bridal label BHLDN, launched in 2011, has also just announced a collaboration with Marchesa earlier this month. In our current buyer’s market, with the increasingly discerning consumer making more pragmatic purchases, it’s no surprise that this retail trend is catching on. Self-Portrait creative director Han Chong addresses this issue, commenting, “Women spend so much money on a dress they’ll wear once, I wanted to create a dress they can wear again and again and again.”

The Bridal collection is priced from £650-£1,000 and will be available to buy in stores including Selfridges, Net-a-Porter and www.self-portrait-studio.com from February onward.