Dolce & Gabbana launched its first collection aimed at Muslim consumers, unveiling its inaugural line of hijabs and abayas over the weekend, exclusively through Style.com/Arabia. While the demure silhouettes are a far cry from the brand’s signature figure-hugging dresses, the items are decorated with the label’s instantly recognisable staples including romantic flower prints and ample lace detailing.

In an interview last year with the Middle Eastern newspaper, The National, designer Stefano Gabbana expressed his enthusiasm for this collection saying, “I’m really fascinated with the Middle East.” The Italian fashion house is among a handful of luxury brands to dip their toes into the ever-growing Muslim market. In fact, by 2019, Muslim women are expected to spend $484 billion on clothing a year, according to a report by Thomson Reuters.

With figures like these (and the fact that Muslims make up close to a quarter of the world’s population) it’s a wonder why we haven’t seen a move by brands to cater to this market sooner. Many global brands are now creating Ramadan collections, including DKNY, Oscar de la Renta, Tommy Hilfiger and Uniqlo. And last year, H&M garnered a positive buzz for featuring its first Muslim model, Mariah Idrissi, wearing a veil in its “Close the Loop” campaign.

The silhouettes may be demure but we think the collection is undeniably glamorous, full of textures, embroidery and rich, vibrant prints. The abayas and hijabs, in sheer georgette and satin weave charmeuse, come in neutral hues of black and beige mixed with flower, fruit and polka dot prints. The full collection can be seen on Style.com/Arabia.