Today London-based brand Swear is launching a customisable luxury footwear platform in collaboration with farfetch.com: Myswear. Using 3D modelling technology you can design and customise your own shoes. There are 16 different shapes and over 80 materials to choose from, including metallics, suede, ostrich and python. Further personalisation comes in the form of emboss and foil initials. Once you have picked your design, the shoes are created in Portugal and arrive four to six weeks later.

To celebrate the launch, over fifty ambassadors have designed their own pair of Myswear shoes. These collaborators largely come from creative fields, such as singer Sky Ferreira and model Barbara Palvin. You can see their designs and create your own on farfetch.com from today.

Over the past few years, luxury trainers have become increasingly popular in the fashion world. Long gone are the days when they would be frowned upon on the front row or the catwalk. Fashion pundits have speculated that the rise of the fashion trainer coincided with the 2012 London Olympics, and they’ve gone from strength to strength since then. Sportswear brands like Nike and Adidas began to produce more high fashion models, and brands such as Lanvin, Jimmy Choo and Dior upped their own output of trainers. Just see the Hermès SS16 collection, presented in Paris at the beginning of this month. The second RTW show from Nadège Vanhee-Cybulski was full of trainers of all colours, teamed with flowing skirts.

The trend shows no sign of slowing down, which is why Myswear have taken it one step further and launched this personalisation platform.

 

Text by Prudence Wade