When Nicola Formichetti was appointed artistic director of Diesel in 2013, he promised to shake things up at the brand, famous for its denim. Formichetti has built his career on courting the unconventional, and with his latest innovation he’s stayed true to his words. The iconoclastic designer has fused the comfort of jogging bottoms with the look of jeans to create Jogg Jeans, made of a hybrid denim-jersey fabric that makes them comfortable and flexible yet able to hold their shape. Diesel claims they are authentic looking jeans that offer total freedom, so we asked two up-and-coming models and musicians, Rina Sawayama and Connie Power to put the Jogg Jeans to the test.

CONNIE, 20 MODEL/SINGER
Connie is a model and singer from Watford who now lives in east London. She moved to the city as a teenager to attend theatre school , where she started singing. She creates music under the stage name Connie Constance, and her sound, she says is “very British. A bit indie, a bit punk and a bit gothic pop.” Her eclectic style saw her recently signed to Black Acre Records.

RINA, 24 MODEL/SINGER
Rina grew up in London but was born in rural Japan , and as a musician it’s the latter that she looks to for inspiration. “I am starting to write music that’s inspired by Japan – Gwen Stefani, Charli XCX vibes,” she explains. In between studying music production, modelling, and working as a nail technician specialising in Japanese nail art, she’s been writing her first album. For her, Jogg Jeans are ideal. “I do a lot of my work and my recording at home but I don’t want to be slopping around in my PJs all day. The jeans are a happy medium.”

 

Connie wears: jacket £210 and jeans £220
Rina wears: jacket £700 and jeans £200
All clothes by DIESEL diesel.com

Photography: Sohrab Golsorkhi-Ainslie
Styling: Bobby Hook
Interview: Nazanin Shahnavaz
Hair: Claire Healey using Bumble and bumble
Make-up: Anne Sophie Costa using à la carte London
Videography: Martin Senyszak
Hair assistant: Rebecca Davenport
Photography assistant: Sam Leswi
Styling assistant: Sally Hornby
Models: Connie and Rina at Anti-Agency